ABOUT US
LIVE A GOOD STORY. LIVE NADO.
OUR VISION
We're sprinkling vacation vibes all over your day by highlighting the essence of a magical SoCal town called Coronado. An island where when you come you never want to leave and when you leave you always want to come back. It's our mission to weave this goodness into your life so you can live like you're on vacation every. single. day.
OUR STORY
Founded by two Coronado locals, Kate and her husband, JT, who had a dream that seemed laughingly out of reach, but they didn't care. They knew that in order to make their dream come true, they had to line every chess piece perfectly in place —despite risk and fear that could've held them back.
They meticulously planned and manifested their vision of moving their family to their dream location, taking one risk after another, including moving 5 times in 6 years, knowing that every action was a step closer to their goal —and also a potential for failure. So when they finally achieved their goal and were able to move to their version of "life in paradise", Coronado, CA, they realized the community was even better than they could've imagined.
In a story of making their dream a reality and with gratitude and awe, a brand was born. LIVE NADO welcomes you to Life in Paradise.
OUR APPROACH
As we celebrate the magic of Coronado island life through our apparel designs, we're deeply grounded in our moral values around making a positive community impact, supporting mental health awareness, and feet-to-the-street efforts to protect our planet. We're spending extra effort on ensuring that we bring you quality products sourced from factories who are actively working to improve on their quality assurance, innovation, and are committed to an eco-friendly, minimal footprint.
As our company's grows, we will rigorously review our processes to take every measure possible to leave the earth better than we found it.
When you do good, you feel good.
MEET THE TEAM
VACATION LOVERS UNITE
Kate Kerns
CO-FOUNDER | SALES & MARKETING
J.T. Kerns
CO-FOUNDER | OPERATIONS & FINANCE
Rosie the shop dog
NADO PUP | BELLY-RUB CONNOISSEUR
